"I absolutely love Waterfront House of Framing and Fashion! I am always greeted with a warm smile and the owners Valerie and Emily are the salt of the earth. They not only help to style my wardrobe b it always remember what pieces I have so I can easily change my look by adding a new accessory, etc. it truly feels like I’m shopping among friends while in the shop and their service is above and beyond. I recently dropped off a print for framing and Valerie was patient and so helpful. If you have not yet ventured in, you definitely need to add this to your list! Such a wonderful experience every single time!"

"My friend Denise, a newer Michigan resident, introduced me to Waterfront Framing and Fashion. It’s a giant space with mostly women’s elevated clothing but they also have a framing part of the store for artwork (and then in between there’s handbags, jewelry, scarves, sculpture, home goods and gifts). I tried a few pieces on and 2 things (a dress and a button down shirt with the coolest collar) came home with me. Both pieces were over slightly over $150 each. I was impressed at the selection when most of the town is touristy Tshirts or things that scream “lake life”. Moira Rose would shop here! I would love to see a wider range of sizes past Large though. The gals behind the counter were lovely and friendly! They told us all about a fashion show fundraiser coming up. In fact, they shared this with everyone that came in the door- I love that buzz they created! The back of the store is long and narrow (and empty!) and perfect for a runway show! I’m excited to see what’s next for this store as they seem to be doing great things in the community!"

"My friend Denise, a newer Michigan resident, introduced me to Waterfront Framing and Fashion. It’s a giant space with mostly women’s elevated clothing but they also have a framing part of the store for artwork (and then in between there’s handbags, jewelry, scarves, sculpture, home goods and gifts). I tried a few pieces on and 2 things (a dress and a button down shirt with the coolest collar) came home with me. Both pieces were over slightly over $150 each. I was impressed at the selection when most of the town is touristy Tshirts or things that scream “lake life”. Moira Rose would shop here! I would love to see a wider range of sizes past Large though. The gals behind the counter were lovely and friendly! They told us all about a fashion show fundraiser coming up. In fact, they shared this with everyone that came in the door- I love that buzz they created! The back of the store is long and narrow (and empty!) and perfect for a runway show! I’m excited to see what’s next for this store as they seem to be doing great things in the community!"

"My friend Denise, a newer Michigan resident, introduced me to Waterfront Framing and Fashion. It's a giant space with mostly women's elevated clothing but they also have a framing part of the store for artwork (and then in between there's handbags, jewelry, scarves, sculpture, home goods and gifts). I tried a few pieces on and 2 things (a dress and a button down shirt with the coolest collar) came home with me. Both pieces were over slightly over $150 each. I was impressed at the selection when most of the town is touristy Tshirts or things that scream "lake life". Moira Rose would shop here! I would love to see a wider range of sizes past Large though. The gals behind the counter were lovely and friendly! They told us all about a fashion show fundraiser coming up. In fact, they shared this with everyone that came in the door- I love that buzz they created! The back of the store is long and narrow (and empty!) and perfect for a runway show! I'm excited to see what's next for this store as they seem to be doing great things in the community!"

"The ladies at Waterfront House of Framing were incredible to work with on my framing project. I was looking to get an autographed jersey framed as a gift for my son and what came across to me is that they care about their customers and take pride in their work. They helped me select the best looking and best quality materials, offered suggestions on where to save money, and completed it on a really tough deadline (even though they didn't have to). They were kind and courteous and overall a pleasure to work with. Highly recommend this small business in downtown St. Joe!"